Email marketing is not dead, contrary to popular opinion. In fact, email marketing is still one of the most effective marketing channels, with an ROI of $45 for every dollar spent. However, getting a potential customer to give you their email address seems almost impossible. This is understandable, considering the privacy associated with digital communication […]
The way you communicate with your customers will set the tone for their experience with you. Unfortunately, this is where many businesses drop the ball. You invest a lot of money in your marketing, ads, website, and sales funnel. But then after someone decides to buy, the customer experience changes. The clarity and simplicity which
3 Ways You May Be Blowing it With Your Customers (and How to Fix It) Read More »
TeacherZone is a great example of how a StoryBrand website makeover brings new life into a business. TeacherZone is a software startup that was finally in a place to improve the message and quality of their marketing. Their sales reps hated sending potential customers to their website. Instead of an online business card, they wanted
TeacherZone Website Before & After Read More »
Marketing can be a kind of “4 letter word.” We think sleazy late-night infomercials or those guys that corner you at their info table at the local grocery store. But for any organization to grow, let alone stay alive, you have to “market” yourself. Are you out there hustling, but feel like you’re running in
Why does everyone hate marketing? Read More »
One of the most common tools used in designing websites are “website sliders” or “banner sliders.” You know…those things that automatically scroll? But be careful. You might be using them wrong. Here’s a quick tutorial so you can know you’re using them effectively in your online presence.
The most effective way to use a website slider Read More »
In Allan Dib’s book, The One Page Marketing Plan, he talks about this idea of marketing like a hunter vs marketing like a farmer. When it comes to growing your business, both approaches make a big impact. Here’s what makes them different. Thinking like a Hunter Basically, a hunter goes out, makes the kill, and
Tired of Unpredictable Sales? You Should Start Marketing Like a Farmer Read More »
