TeacherZone is a great example of how a StoryBrand website makeover brings new life into a business.
TeacherZone is a software startup that was finally in a place to improve the message and quality of their marketing.
Their sales reps hated sending potential customers to their website.
Instead of an online business card, they wanted a tool that would reinforce the amazing value TeacherZone provides for people who run a lessons-based business.
Now they have an online tool that supports their sales staff, that resonates with potential clients, and is helping them fill their calendar with clients already interested in what they have to offer.
(use the slider below to switch between the before & after)
For this StoryBrand website makeover we had three goals...
- Focus the copywriting & layout on the real issues Teacher Zone customers face every day
- Build trust with a modernized and professional design
- Connect with a broader audience of potential customers who base their business on instructing others
- Motivate people to schedule a demo of the software
Here's how it worked
- Our team spent a total of 6 hrs with the owners to help them write their customer-centric story
- Then our copy & design team wrote the copy, devised the layout, and submitted design concepts
- Once reviewed, our web team began building the new WordPress site while also working with the owners to write content for the supplemental support pages
- We also worked through re-directions to separate their app environment from their new website / marketing site
- Then we launched. From kickoff to launch the total time was 13 weeks.
Ready to turn your website into a sales tool?
You’ll be happy that you did 🙂
