A blueprint for marketing that works
The Story-to-Strategy Blueprint: Get the messaging and strategy you need to attract more of the right customers.

Stop wasting money on ineffective tactics.
Marketing shouldn’t feel like throwing money at a wall and hoping something sticks. Too often, businesses invest in websites, SEO, or ads that fail to deliver results. Without crystal clear messaging or a tightly focused strategy, your efforts won’t connect with the customers you want to attract.
Get customers who are ready to buy.
When your marketing strategy is clear and your message resonates, you’ll connect with the right audience. Instead of chasing leads that go nowhere, you’ll attract qualified customers who want your services and value what you offer.


Create messaging and strategies that work.
The Story to Strategy Blueprint combines expert guidance with a structured four-week process.
You’ll walk away with a messaging playbook, a detailed marketing roadmap, and ready-to-use copywriting assets…all tailored to your business. This isn’t guesswork; it’s a proven approach designed to drive results.
The Story to Strategy Blueprint.
Here’s how it works.

Step 1: One-day intensive
We kick off with a one-day intensive with 5-10 of your key leaders. We’ll facilitate the conversation to better understand what you do, and how to communicate. We’ll also discuss concerns and known gaps in your current sales and marketing.

Step 2: Map your customer journey
Over the next two weeks, we’ll map the journey customers currently take to discover your business and contact your team. We’ll also have leaders of your team fill out an anonymous survey to give honest input and feedback on the current state of sales and marketing.

Step 3: Win with clarity
After your feedback and a final debrief, we’ll prescribe action items tailored specially to your team. They’re designed to help you win tomorrow and over the next 12 months. You’ll also have a crystal clear marketing message, an elevator pitch that actually works, and the copywriting for a new website homepage.
Your Investment
$10,000
To know what to say, know what to do, and know it will work.
($5k secures the date. $5k once we’re done)
We’re here to make it simple.
We know how frustrating it is to invest in marketing that doesn’t deliver.
That’s why over the last 7 years we’ve helped 100+ service-based businesses like yours turn ineffective tactics into clear strategies that attract customers.
You know your business best. We’ll help you communicate it effectively and fill the hidden gaps in your marketing.

Real results from service-based businesses


From marketing chaos to customer clarity
With the Story to Strategy Blueprint you can:
- Clarify your message to attract ideal customers
- Stop wasting money on tactics that don’t work
- Align your team around one clear story
- Know what to do and know it will work
- Turn more leads into loyal raving fans
Don’t burn money on the next, “marketing thing.”
Take the first step to move ahead with confidence.