Clarify Your Message.
Focus Your Strategy.
Make Marketing Work.
If you’re tired of vague messaging and random acts of marketing, the Story-to-Strategy Blueprint gives you the clarity and plan you’ve been missing.
When your message isn’t clear, your marketing won’t work.
You might have a great product or service. You may even have a team executing tactics. But if you’re not saying the right thing to the right people? None of it sticks.
Most business owners struggle to explain what they do in a way that resonates, which makes marketing feel expensive, overwhelming, and frustrating.
Introducing the Story-to-Strategy Blueprint
A focused messaging and marketing foundation engagement for growing service-based businesses.
We use the StoryBrand framework to clarify what you say, then build a focused strategy to support how you say it—online, in person, and across your customer journey.
You’ll walk away with messaging that works, a campaign plan you can follow, and confidence in what to do next.
Who It's For?
This is for you if:
- You’re a service-based business under $10M
- You don’t have a clear elevator pitch or brand narrative
- Your website or marketing feels scattered or underwhelming
- You want a simple, strategic plan for moving forward
What You Get
Choose from two package options based on your needs:
Standard Blueprint
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1-day intensive (or 3 x 90 min virtual sessions)
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StoryBrand-based Messaging Summary for one core audience
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Funnel + Friction audit
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90-day offer + campaign roadmap
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One done-for-you homepage or sales deck
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Time to completion is 2-4 weeks
Elite Blueprint
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1-day in-person (or remote) intensive with your leadership team
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Comprehensive Messaging Playbook for 2 distinct audiences
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Visual funnel map + content gap analysis
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12-month strategy with 1–2 campaign briefs
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Two done-for-you assets (web page, pitch deck, etc.)
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Time to completion is 2-6 weeks
Results You Can Expect
- A message your whole team can rally around
- Clear positioning for your ideal customer
- Confidence when speaking, selling, or scaling
- A plan that leads to action, not confusion
What Clients Say
Ready to clarify your message and move forward with confidence?
Let’s talk about whether the Story-to-Strategy Blueprint is right for you.
Frequently Asked Questions
The process can be completed in one day (virtual intensive) or three sessions over a few weeks. We tailor it to your pace.
You’ll have a full messaging guide and campaign plan. You can implement internally, or I can stay involved as an advisor or Fractional Marketing Director.
Most of my clients are already successful but feel stuck or inconsistent with how they’re presenting themselves.
If you’re not making at least $500k – $1mil in revenue, then the Story to Strategy blueprint probably isn’t a good fit.
Absolutely. Many clients start with the Blueprint and then transition into ongoing retainer work.
StoryBrand Certified Guide / Strategic Messaging & Marketing / Trusted by Growing Service Businesses
